Infront seals media rights agreement with MTG for handball’s EHF EURO 2016 and 2018
Partnership will ensure top quality coverage of both the Men’s and Women’s EHF European Championships in core handball markets across Scandinavia
Zug, Switzerland/Stockholm, Sweden, 28 June 2012 - Infront Sports & Media, media and marketing partner of the European Handball Federation for its biennial flagship national team events, has secured a media rights agreement with Modern Times Group (MTG), following a tender process. The contract covers the broadcast rights for the Scandinavian territories – Norway, Sweden and Denmark – for the Men’s and Women’s EHF EURO 2016 and 2018 as well as the qualification games for the 2014, 2016 and 2018 editions of the championships.
Matches will be broadcast on MTG’s free-to-air TV and pay TV channels and on the Viaplay online pay TV service. As part of the agreement, matches involving the local national teams, semi-finals and the finals will be shown on free-to-air TV. In addition, there will be comprehensive studio programmes and daily highlight shows.
Hans-Holger Albrecht, President and CEO of MTG, commented: “Handball is a very popular sport in Scandinavia with a large and loyal fan base. We are delighted to have secured these rights and will make high quality coverage of the European Championships broadly available to our viewers. This is further evidence of our commitment to provide viewers with the very best sports content on multiple channels and platforms.”
Covering core handball territories
Stephan Herth, Executive Director Summer Sports at Infront, commented: “MTG is a specialist in sports broadcasting and has helped to boost many other properties in the past. The media company is therefore the right partner to engage the high public interest for handball in Scandinavia and give the EHF’s flagship events superb visibility across its various platforms. Covering three core territories for the sport, the agreement holds significant value for the future development of the sport in Europe.”
For further information please contact:
Piazza di Siena, Italy,
UEFA Champions League Final 2013 Wembley, United Kingdom,
Role: Stadium Advertising
Raiffeisen Super League: Matchday 34, Switzerland,