About Infront Sweden
Infront is one of the leading international sports marketing companies in the world.
Infront seek to build long-term cooperation and business relations and as a result of this have
long-lasting agreements that are more than 30 years old.
On the Swedish market the Infront operations include sales of sponsorship and marketing
rights for the Swedish Ice Hockey Federation and the National Team “Tre Kronor” as well
as for the upcoming Ice Hockey World Championship 2012-2013 in Finland and Sweden.
The operations also include cooperation with the Swedish Figure Skating Association,
The Swedish Sports Gala (Svenska Idrottsgalan), The Swedish Biathlon Federation,
Goteborg & Co for the upcoming European Athletics Championship 2013 and the
Swedish Athletics Association, among other.
In addition to this, Infront Sport and Media AG’s worldwide rights are managed by Infront
Sweden towards Swedish companies.
Infront is a subsidiary of Infront Sport & Media AG with head quarter in Switzerland. Infront
Sports & Media have 500 employees and 20 offices in 10 countries. The company covers
all aspects of a successful sport event – including distribution of media rights, sponsorship,
media production and event operations. Infront have cooperation agreements with 120 rights
holders as well as hundreds of sponsors and media companies worldwide and delivered in
2011 more than 3.300 event days of top class sport around the world, including 16 World
Championships. The media rights handled by Infront had a reach of over 33.200 hours – to be
compared to 3.6 years of nonstop broadcast.
Globally, Infront represents sex of seven Olympic sports, such as IIHF – the International Ice
Hockey Federation, IBU - the International Biathlon Union, the International Ski Association
(Alpine, Freestyle, Snowboard, Nordic Ski), the International Curling Federation, the
International Football Association (FIFA 2007-2014) and EHF – the European Handball
Federation. Infront also manages sponsorship and marketing rights for a number of major
football associations and clubs, such as the German Football League, Schalke 04 and AC
Milan.
