Sports betting provider myBet.de becomes premiumPARTNER of Fortuna Düsseldorf
Kiel/Düsseldorf, Germany, 23 January 2012 - The sports betting provider myBet.de, part of the Kiel-based JAXX Group, has become the exclusive premiumPARTNER of Fortuna Düsseldorf. The multi-year contract was signed with Infront Sports & Media, marketing partner of the club, and begins with the continuation of the 2. Bundesliga championship 2012.
myBet.de has been active in the market since 2003 and is one of the leading sports betting companies in Europe today with just over one million internet customers and more than 500 betting shops. In the German market, myBet.de is keen to establish a comprehensive presence in sport. Around the team of Fortuna Düsseldorf - which a week ago won the 2012 Stadtwerke Düsseldorf Winter Cup and also beat off competition from current German Champion Borussia Dortmund - myBet.de has found a promising advertising platform.
Mathias Dahms, Spokesman of the Board at JAXX SE, said: “Fortuna Düsseldorf is a strong and competitive team – an ambitious club that has a fantastic fan base and suitably ‘good fortune’ as part of its name. It is our ambition to be alongside the team when they get promoted to permanently play in the 1. Bundesliga!”
Direct entry to second tier sponsorship level
As a premiumPARTNER, myBet.de is entering the second level of Fortuna Düsseldorf’s sponsorship hierarchy and will benefit from attractive advertising space in camera view – including rotating boards and cam carpets. Furthermore, the company will receive additional promotional opportunities as well as an extensive ticket and hospitality contingent at home matches.
Peter Frymuth, CEO of Fortuna Düsseldorf: “Through the agreement with myBet.de, Infront has won one of the leading companies in the field of sports betting as a partner for our team, one that will stay committed to the club beyond the current season. The significantly increased popularity of our team has contributed to this achievement, allowing us to announce a new premiumPARTNER in our sponsorship landscape already at this point in time.”
Ralf Koslowski, Managing Director of Infront Germany, added: “The popularity of the team and the high attention it attracts will help to further increase brand awareness of myBet.de. The fact that the company is getting involved directly on a premiumPARTNER level illustrates its strong identification with Fortuna Düsseldorf and will strengthen the link between the brand and the team for the long term.”
Right from the start of the new partnership, myBet.de has been quick to activate its sponsorship involvement. Its customers are being offered the ability - through a special betting package - to vote on the total number of goals player Sascha Rösler will shoot throughout the current season and on his prospects of being elected for the “Goal of the year” (as part of the German sports programme “ARD Sportschau”).
JAXX SE, listed in the Prime Standard of Deutsche Börse, is a financial holding company with holdings in international companies in the gaming industry. JAXX currently holds interests in companies in Germany, the UK, Spain, Austria, Malta and Belgium. JAXX SE has its headquarters in Kiel. The holding companies cover the entire spectrum of the games and gambling industry.
For further information, please contact:
Jörg Polzer / Nike Möhle
Infront Sports & Media AG
Tel. +41-41-723 15 15
Fax +41-41-723 15 16
Investor Relations &
Tel. +49-40-85 37 88 47
Tel. +49-211-238 01 37
Mobil +49-172-970 88 54